Copywriting For Your Website
Right, time to get your thinking cap on. You may be a whiz with words and have your entire site running in 4 hours but if you are not an award-winning copywriter (or hate copywriting or something), don't be disheartened.
Make An AI Chatbot For Your Business >Just start with one simple line about your business offering or your product or activity. You don't need to come up with a complete Icelandic saga at this stage. Remember that site map we did in the section on Website Structure? All we did was structure a potentially huge and chaotic business operation into 3 simple buckets. You can write a chunk of text in the same way. Take a section or page in your site map and do the following:
1. Introduce your offering (1 line)
2. Describe its features (3 lines)
3. What makes it different or better? Sum up the benefits (3 lines)
4. How to get it / experience it / do it / purchase it (1 line)
5. You're done!
The best way is to say what you think. You may be a football coach or a rocket scientist or a pizza chef. You're the best at what you do and even if you write one line it will be original. Even the best copywriter might start with that - your original words - and then add bells and whistles to it.
And if it comes to that, explore professional options - a freelance writer, or a content writer, someone who even does a bit of content writing or technical writing. Journalism or marketing major students in your area might be a good start. The key to writing a decent description for your products or services is to state facts clearly, keep decoration to a minimum and if possible, tell a great story.
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