"Teeth should last a lifetime, a toothbrush should not"
New Windsor, New York, USA
We believe in clean teeth. Clean teeth make us confident. They give us energy. They help us embrace who we are. They lead us to the best version of ourselves. What we use to clean them should do the same for our planet. While the common toothbrush is good at cleaning teeth, it's really good at dirtying the planet. We conceptualized a toothbrush that could meet the highest standard of oral hygiene while considering the hygiene of our planet and those who depend on it. 3.5 billion plastic toothbrushes are sold worldwide each year, producing 50 million pounds of waste in the U.S. alone. When they don't find their way to landfills, many end up in waterways and oceans where maritime animals will confuse them for food. Recognizing the toothbrush's composition as mostly handle, we knew where to start.
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